Of the many services James Enterprises provides to its clients, perhaps our favorite is copywriting.
Wikipedia defines Copywriting as follows:
Copywriting is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.
We see copywriting as a key method of sharing with the world what a company is all about. By combining relevant information about a particular product or service with a clever presentation and marketing message, prospect and customers come to understand the benefits a business has to offer.
Copywriting can also serve to inform the public at large about topics and issues addressed by a company’s products or services.
A good example of an article we prepared for a valued client of ours can be found here: 10 Things to Consider When Buying a Water Cannon for Riot Control Vehicles
We designed this article to provide valuable information to buyers trying to understand what qualities to look for when buying water cannons for riot control, one of the markets served by our client. The article explores ten key features of water cannons worthy of consideration and includes questions to ask various manufacturers the buyer may be considering. The article also brings in information about how our client’s water cannons stack up to the features and provide benefits other competing brands do not.
When a potential buyer of water cannons for a riot truck searches Google for “what to consider when buying a water cannon“, the article is ranked naturally number 2. Try it for yourself.
Contact us to learn about how James Enterprises can help your business convey your message and boost sales through our copywriting services.